A couple of weeks ago Google launched it’s new Personalized Search. This new feature lead SEOs to think that our efforts on getting good rankings for a site which is not that new and has a low authority, will need to be re-optimized.
But the main question is how will this affects us? well, to answer that question Rand Fishkin, head at SEOmoz.org is sharing his thoughts on the subject.
But first just to understand what Google is doing, here is a video with a brief explanation:
This is the review Rand made on the new Google Personalized Search
If you wish to disable this feature for different Google TLDs you can find plugins for this here (works on both Firefox and IE):