About two weeks ago I wrote a post regarding the inclusion of Twitter results in Google Search (Google + Twitter = Spam).

Yesterday Google held its pre-holidays Search Event and they introduced some new features, but I believe that there were two of them which are both amazing and a high impact in today’s SEO.

First they introduced the new Google Goggles an application for mobiles (using Android 1.6+) which lets you take a picture of almost anything and get search results based on that image.

Image by Google.com

This feature is quite impressive while I hope the iPhone will be able to use it as well, in conjunction with their augmented reality apps.

The second one was the new Google Live Search. The image below shows a post I made with my Twitter account in real time.

Image by SEOTALLICA

There are two important observations I want to share which may be going ahead too much, but I strongly believe this is the path Google will be taking over the next year.

You remember Google Wave right….well, the new interface within Google Live Search is very similar to Wave’s and they just integrated Twitter results. Is this meaning that Google intends to make Wave somehow its own version of Twitter? I believe so, I think Google will try to neutralize Twitter in a way that Wave becomes the most used 140 characters (in this case more) real time service and serve their own results in Google Live Search.

Yesterday the people at Google got a few questions regarding SPAM. They argue that Matt Cutts, head of spam at Google, is working very hard and has the sufficient experience to get rid of all spam that might try to emerge on Live Search Results……still no clue on how will they sort this out.

So my theory is that Google will get rid of Twitter and even Facebook. And on the other hand, they will eventually have enough information from reliable sources not to even bother on showing let’s say…Murdoch headlines.

Again this is just my perception.

On a galaxy not that far, far way Matt Cutts head of spam at Google announced that they will activate Google Caffeine again for a small audience after the holidays

Now, based on that, it seems that even though they normally don’t roll any changes for search results during holidays since 2003, they will do it again. A datacenter for Google means a lot since they have about 36 datacenters for 1.7 billion Internet users out there.

Still nobody has a very clear idea of what this new Google Caffeine will mean for search results, SEO experts or even on-line marketing companies.

I found this experiment which somehow illustrates what this changes might look like. Still I don’t think the results are conclusive enough.

Detailed Test Of The New Google

How will this affect the optimization and rankings for a site? Will this have the same impact as last time’s “NO FOLLOW” decision?

I believe this is something that should concern most of the people in the search merketing world, since this may mean all the work we have made before this roll-out, might actually change dramatically.

Lets just hope things go down smoothly and we don’t have a surprise at the end of the year….by the way will GooTwitt may be more than live at that time?

Here is the actual post from Matt Cutts: Expect Caffeine after the holidays

Image by 7yuz.org